Young entrepreneur bottles and sells NYC tap water

20090225-tapdwaterIn an earlier post, we wrote about the renowned superiority of New York City tap water. This LA Times article tells the story of a young serial entrepreneur who is betting that reputation will convince many people to choose Tap’d NY–his brand name for bottled NY spigot juice–over Evian, Smartwater, and other top-selling brands.

At $1.50 a bottle, Tap’d NY is significantly cheaper than leading brands. Also, environmentalists will be pleased to note that, as the label states, “No glaciers were harmed in making this water.”


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