Bottled water: hot and sexy!’s “web guy,” whom we’ll call “Michael,” because he insists that that’s his name, recently confessed that he seldom reads our posts because they’re “depressing.” Hey, sorry not to be more upbeat about global droughts and polluted water, “Michael!”

bling_h2o.jpgBut honestly, our last effort at a more sunny and chirpy water-related blog, Ain’, folded because it was hard to find anything to write about that didn’t relate to whitewater rafting or scuba diving.

But “Michael” has a point: Our posts tend to be relentlessly dreary. In an attempt to lure him and other fun-lovers back into the fold, we offer this trendy and frolicsome respite from the usual gloom and doom.

Water is hot!
Bottled water, that is. According to the ubercool trendspotting site,

The U.S. bottled water business has jumped 800% in the past 20 years, reaching US$9 billion a year and going from virtually nowhere to the No. 2 U.S. beverage, behind soft drinks. At its current growth pace, bottled water will surpass soft drinks in the next 10 to 15 years, says Beverage Marketing.

In fact, bottled water is the U.S.’ fastest-growing “refreshment beverage,” says the research firm, with 2006 bottled water consumption increasing 9.5% from the year before. Beverage Marketing predicts that by 2011, bottled water’s share of the liquid refreshment beverage market will be 29% — while soda — which currently holds about 42% — will dwindle down to 34% by 2011.

Water is sexy!
Bottled water, that is. And only some bottled water. Take Bling H2o, which, as of this writing, costs US$20 a 375-ml bottle (Caveat: That’s for the entry-level Limited Edition Vintage Pink Crystals, Baby Bling, 375ml, on frosted glass). Bling H2o was the brainchild of Hollywood producer Kevin Boyd, who noted that among the myriad cool bottled waters flaunted [his word] by the denizens of Hollywood studios,

. . .none truly made that defining statement. Bling H2o was fashioned to make that defining statement.

aleqm5i_al6mpuijkmuw05t8qlgz6sh_iw.jpgAnd as he frankly states, Bling H2o is not for everyone:

“The product is strategically positioned to target the expanding super-luxury commodity market.”


7 Responses

  1. Jared,

    You have a fine site. My novel To The Last Drop will be published on April 21. It is about a water war between Texas and New Mexico. I have linked to your blog from my novel’s website, I hope you can look at my site and perhaps link back to me.

    Keep up the good work.

    Andrew Wice

  2. Hey Andrew,

    While we are certain that several other water-related sites have received an identical message from you, the staff is nonetheless happy to hear from you, link to you, and do whatever else we can do to promote To the Last Drop. Good luck!


  3. Well, as an anti-chirpy, I can only say, what an outrageous picture that is! Somebody ought to be p.o.’ed — I guess it’s up to me. (Funny how sexy ad pictures always seem to go with vastly overpriced products…makes you wonder if someone isn’t getting enough.)

  4. Now there’s an insight!
    Some among the staff remain unconvinced that Bling H2o isn’t an elaborate hoax, as opposed to a fraud. But it appears that it’s a real product:

  5. Hey Jared – If this whole blogging thing doesn’t work out for us maybe we can start a chain of bottled water empriums…

  6. It has crossed my mind to sell out, but I do have responsibilities to the rest of the team. I guess they could work for us writing copy. Thanks for the YouTube link.

  7. (READERS: NNSFW–Not Necessarily Safe for Work)
    water is important and valuable but the EU plays with it – unbelieveble

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